A strong and stylish stand design that mirrors the tone and aesthetic of your brand and beautifully displays your products is key to a successful show in the Country Living Pavilions. 

But we know how much there is to think about in the run up to an event – from travel and accommodation to stock and signage – so we wanted to share some helpful stand design tips you can take with you from show to show. 

[[Scroll down for a gallery of stand inspiration]]

Why is stand design so important?

It attracts attention

First impressions are everything. Having a strong and beautiful stand design immediately captures the interest of shoppers. By incorporating colour, lighting, smart decorations and a well-organised layout, your space will be eye-catching amidst other stands – and make shoppers want to explore.

It generates sales

Once a shopper is engaging with your stand, a tidy and uncluttered display is vital in converting a sale. We see a strong correlation between clean and organised stand designs and high sale volumes, especially during peak times when event spaces can become busy.

It builds and cements brand identity

The best stand designs convey the business’ identity, aesthetic and values, as well as seamlessly aligning with the Country Living brand. This makes the artisan memorable and creates a narrative that can deeply resonate with shoppers. We see many shoppers return to our events to see particular artisans, having connected with them at previous shows.

It improves engagement

Thoughtful stand designs and well-placed product displays become comfortable spaces for discussions. This encourages visitors to spend more time at your stand, fostering meaningful connections and business opportunities.

It's great for social media

A beautiful and inviting stand design increases your chance of being noticed by our editors and featured on Country Living's social media accounts. It may also inspire shoppers to take a picture and share. And don't forget lovely imagery for your own marketing channels, of course. Be sure to tag @countrylivinguk and @clartisans on Instagram.

The dos and don'ts of successful stand design in the Country Living Pavilion

Please do:

• Paint your stand a colour of your choice that complements the palette of Country Living. Think earthy, natural tones and heritage colours.
• Attach wooden shelving or use wooden display cabinets or ladders
• Avoid plastic where possible for furniture, display storage and decorations
• Use real flowers or floral displays to elevate your stand design
• Make it welcoming and warm with rugs, furniture and flooring
• Use sustainable materials where possible
• Highlight any eco-credentials your brand has
• Use stylish signage to inform visitors about you and your business
• If you make your own products, feel free to demonstrate your creative process on the stand. Visitors love to engage with your talent and it makes great content for social media
• Include your brand's social media handles on your signs

Please do not:

• Expand your stand beyond your allotted space
• Use uncovered plastic trestle tables
• Display big sale signs or roll-up pop-up banners as this feels too commercial and is off-brand for Country Living
• Use aggressive sales techniques
• Diversify into another product category without prior consent from Country Living. We have very strict guidelines as to the number of businesses in each product category within any Country Living Pavilion, so we need to know what you are selling
• Run competitions onsite without prior consent from the Country Living team
• Have too many people working on your stand as this can be intimidating for customers