From wildlife to hands-on making, these two themes consistently outperform across Country Living digital and social channels. If you’re an artisan looking to raise your profile and increase your chances of being featured, these are the trends our editors are actively keeping an eye on – and how you can align your work with them.

1. Birds

Country Living audiences have a long-standing love of animals, but recent data shows bird content is flying higher than ever. In particular, garden birds – with robins leading the way – are driving exceptional engagement.

Recent top-performing articles include:

• What festive food scraps can you give to birds this December?
•  The £1 secret to attracting robins to your garden
• The bird that hardly ever lands crowned RSPB’s bird of the year

What this means for artisans:

Editors are actively looking for beautifully made, story-led products that fit naturally into bird-focused content. To improve your chances of being featured:

• Develop or highlight products such as bird feeders, bird baths, garden accessories or homewares featuring birds
• Share strong lifestyle imagery showing your pieces in real garden or home settings

2. DIY, Craft and Traditional Skills

Craft storytelling continues to perform exceptionally well across Country Living platforms. Our most-watched YouTube video of the year featured a Welsh basket weaver, while website standouts include practical, confidence-boosting content such as How to Hang Christmas Lights Like a Pro and Craft Ideas for Christmas Decorations.

Readers are drawn to:

• Traditional techniques and heritage skills
• Regional and cultural stories  
• Creative ideas they can realistically try at home

To meet this demand, Country Living is launching a new How-To section in our monthly magazine from April onwards, combining filmed and written step-by-step craft projects.

 What this means for artisans:

Editors are far more likely to feature makers whose process is visible and accessible. To stand out:

• Share behind-the-scenes content showing how your products are made on social media
• Make sure your website and social channels clearly explain your story, skills and methods
• Consider offering DIY or beginner kits that allow readers to try your technique at home

The more discoverable and well-documented your craft is, the easier it is for editors to feature you with confidence.

 The bottom line?

Ultimately, the artisans who resonate most with Country Living audiences are those whose work naturally connects to nature, tradition and everyday creativity. If your products or process reflect these themes, make them visible – through imagery, storytelling and simple explanations – and you’ll be well placed to catch an editor’s eye when these stories are being shaped.