{"title":"Shooshon","description":"\u003cp\u003eShooshon is a women-powered, family-run babywear brand — co-founded by a mother-daughter design duo — creating heirloom-quality garments rooted in traditional craftsmanship and designed for modern childhood.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eEach piece is handcrafted in small batches by skilled women artisans in the Bulgarian countryside, where knitting and embroidery remain deeply woven into everyday life. Using time-honoured techniques passed down through generations, our makers create garments with care, patience and intention.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eWe work with natural fibres — including certified Merino wool and organic cotton — chosen for their softness, durability and natural beauty.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eThoughtfully designed to grow with the child — through our Evergrow System of adjustable details and stretch-fit knits — Shooshon encourages a slower, more conscious approach to children's clothing. Rather than pieces to be quickly outgrown, we create clothing to be worn often, remembered fondly, and passed on.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eInspired by nature, heritage textiles and the quiet rhythms of countryside living, Shooshon celebrates fewer, better things — made with respect for craft and the hands behind it.\u003c\/p\u003e","products":[{"product_id":"pure-bliss-organic-cotton-romper-evergrow-adjustable-fit","title":"Pure Bliss Organic Cotton Romper (Evergrow Adjustable Fit)","description":"Handcrafted from GOTS-certified organic cotton yarn, the Pure Bliss Romper is exceptionally soft, breathable and gentle on delicate skin. Made using natural fibres and free from harmful chemicals, it offers a safe and comfortable layer for babies from their earliest days.\u003cbr\u003e\u003cbr\u003e\u003cdiv\u003eDesigned with Shooshon’s Evergrow Fit, the adjustable shoulder buttons allow the romper to grow with your child, extending wear far beyond typical baby clothing. Natural wooden buttons at the bottom make dressing and diaper changes simple and practical.\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\u003cdiv\u003eInspired by traditional Balkan knitwear and handcrafted by women artisans in Bulgaria, this timeless romper reflects Shooshon’s commitment to slow fashion, craftsmanship and heirloom-quality baby clothing designed to last.\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\u003cdiv\u003eA thoughtful baby gift for new arrivals, baby showers or birthdays — created to be worn, treasured and passed on.\u003cbr\u003e\u003cbr\u003eEach piece is carefully wrapped in Shooshon’s plastic-free packaging, reflecting our commitment to thoughtful, low-impact production.\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\u003cdiv\u003eKey Details\u003c\/div\u003e\u003cdiv\u003e• GOTS-certified organic cotton\u003c\/div\u003e\u003cdiv\u003e• Evergrow Fit – adjustable shoulder buttons for longer wear\u003c\/div\u003e\u003cdiv\u003e• Natural wooden buttons for easy changes\u003c\/div\u003e\u003cdiv\u003e• Handcrafted by women artisans in Bulgaria\u003c\/div\u003e\u003cdiv\u003e• Suitable for layering year-round\u003c\/div\u003e","brand":"Shooshon","offers":[{"title":"0-6m \/ Pistachio","offer_id":56905357984117,"sku":null,"price":106.0,"currency_code":"GBP","in_stock":true},{"title":"0-6m \/ Sky Blue","offer_id":56905358082421,"sku":null,"price":106.0,"currency_code":"GBP","in_stock":true},{"title":"0-6m \/ Taupe","offer_id":56905358115189,"sku":null,"price":106.0,"currency_code":"GBP","in_stock":true},{"title":"0-6m \/ Lavender","offer_id":56905358147957,"sku":null,"price":106.0,"currency_code":"GBP","in_stock":true},{"title":"0-6m \/ Sand Beige","offer_id":56905358180725,"sku":null,"price":106.0,"currency_code":"GBP","in_stock":true},{"title":"0-6m \/ Snow White","offer_id":56905358213493,"sku":null,"price":106.0,"currency_code":"GBP","in_stock":true},{"title":"6-12m \/ Pistachio","offer_id":56905358016885,"sku":null,"price":106.0,"currency_code":"GBP","in_stock":true},{"title":"6-12m \/ Sky Blue","offer_id":56905358246261,"sku":null,"price":106.0,"currency_code":"GBP","in_stock":true},{"title":"6-12m \/ Taupe","offer_id":56905358279029,"sku":null,"price":106.0,"currency_code":"GBP","in_stock":true},{"title":"6-12m \/ Lavender","offer_id":56905358311797,"sku":null,"price":106.0,"currency_code":"GBP","in_stock":true},{"title":"6-12m \/ Sand Beige","offer_id":56905358344565,"sku":null,"price":106.0,"currency_code":"GBP","in_stock":true},{"title":"6-12m \/ Snow White","offer_id":56905358377333,"sku":null,"price":106.0,"currency_code":"GBP","in_stock":true},{"title":"1-2yrs \/ Pistachio","offer_id":56905358049653,"sku":null,"price":106.0,"currency_code":"GBP","in_stock":true},{"title":"1-2yrs \/ Sky Blue","offer_id":56905358410101,"sku":null,"price":106.0,"currency_code":"GBP","in_stock":true},{"title":"1-2yrs \/ Taupe","offer_id":56905358442869,"sku":null,"price":106.0,"currency_code":"GBP","in_stock":true},{"title":"1-2yrs \/ Lavender","offer_id":56905358475637,"sku":null,"price":106.0,"currency_code":"GBP","in_stock":true},{"title":"1-2yrs \/ Sand Beige","offer_id":56905358508405,"sku":null,"price":106.0,"currency_code":"GBP","in_stock":true},{"title":"1-2yrs \/ Snow White","offer_id":56905358541173,"sku":null,"price":106.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/9402\/6735\/files\/0GDHUnyL78.jpg?v=1778535737"},{"product_id":"meadow-bunny-organic-cotton-vest-evergrow-adjustable-fit","title":"Meadow Bunny Organic Cotton Vest – Evergrow Adjustable Fit","description":"Handcrafted from GOTS-certified organic cotton and Oeko-Tex Standard 100 certified yarn, the Meadow Bunny Vest is soft, breathable and gentle on delicate skin. Featuring delicate hand-embroidered meadow bunnies inspired by countryside nature, it is a timeless piece designed for everyday comfort.\u003cbr\u003e\u003cbr\u003e\u003cdiv\u003eDesigned with Shooshon’s Evergrow Adjustable Fit, the vest adapts as your child grows. For sizes 0–12 months, additional shoulder buttons make dressing easier, while a single row of side buttons keeps the fit comfortable. For sizes 1–2 years and 2–3 years, dual side-button rows allow the vest to be adjusted for longer wear.\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\u003cdiv\u003eLightweight and versatile, it is ideal for multi-season layering and can be worn over a bodysuit in cooler months or on its own in warmer weather.\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\u003cdiv\u003eInspired by traditional Balkan knitwear and handcrafted by women artisans in Bulgaria, this heirloom-quality vest is designed to be worn, loved and passed on.\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\u003cdiv\u003eA charming baby gift for new arrivals, baby showers or birthdays.\u003cbr\u003e\u003cbr\u003eEach piece is carefully wrapped in Shooshon’s plastic-free packaging, reflecting our commitment to thoughtful, low-impact production.\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\u003cdiv\u003eKey Details:\u003c\/div\u003e\u003cdiv\u003e• GOTS-certified organic cotton\u003c\/div\u003e\u003cdiv\u003e• Oeko-Tex Standard 100 certified yarn\u003c\/div\u003e\u003cdiv\u003e• Evergrow Adjustable Fit for extended wear\u003c\/div\u003e\u003cdiv\u003e• Hand-embroidered bunny motif\u003c\/div\u003e\u003cdiv\u003e• Handcrafted by women artisans in Bulgaria\u003c\/div\u003e\u003cdiv\u003e• Ideal for multi-season layering\u003c\/div\u003e","brand":"Shooshon","offers":[{"title":"Taupe \u0026 Moss Green \/ 0-12 months","offer_id":56905490825589,"sku":null,"price":129.0,"currency_code":"GBP","in_stock":true},{"title":"Sand Beige \u0026 Taupe \/ 0-12 months","offer_id":56905490858357,"sku":null,"price":129.0,"currency_code":"GBP","in_stock":true},{"title":"White \u0026 Light Grey \/ 0-12 months","offer_id":56905490891125,"sku":null,"price":129.0,"currency_code":"GBP","in_stock":true},{"title":"White \u0026 Sage \/ 0-12 months","offer_id":56905490923893,"sku":null,"price":129.0,"currency_code":"GBP","in_stock":true},{"title":"Taupe \u0026 Moss Green \/ 1-2 years","offer_id":56905490956661,"sku":null,"price":129.0,"currency_code":"GBP","in_stock":true},{"title":"Taupe \u0026 Moss Green \/ 2-3 years","offer_id":56905490989429,"sku":null,"price":129.0,"currency_code":"GBP","in_stock":false},{"title":"Sand Beige \u0026 Taupe \/ 1-2 years","offer_id":56905491022197,"sku":null,"price":129.0,"currency_code":"GBP","in_stock":true},{"title":"Sand Beige \u0026 Taupe \/ 2-3 years","offer_id":56905491054965,"sku":null,"price":129.0,"currency_code":"GBP","in_stock":true},{"title":"White \u0026 Light Grey \/ 1-2 years","offer_id":56905491087733,"sku":null,"price":129.0,"currency_code":"GBP","in_stock":true},{"title":"White \u0026 Light Grey \/ 2-3 years","offer_id":56905491120501,"sku":null,"price":129.0,"currency_code":"GBP","in_stock":true},{"title":"White \u0026 Sage \/ 1-2 years","offer_id":56905491153269,"sku":null,"price":129.0,"currency_code":"GBP","in_stock":true},{"title":"White \u0026 Sage \/ 2-3 years","offer_id":56905491186037,"sku":null,"price":129.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/9402\/6735\/files\/HXILeYoThO.jpg?v=1773665669"},{"product_id":"lumi-the-bear-comforter-rattle-snow-white","title":"Lumi the Bear — Comforter \u0026 Rattle, Snow White","description":"A first friend, made to be kept. Lumi is a little white bear, hand-crocheted from GOTS-certified organic cotton by our team of women artisans in Bulgaria. Oeko-Tex Standard 100 certified, he's gentle enough for the most delicate newborn skin from day one.\u003cbr\u003e\u003cbr\u003e\u003cdiv\u003eTucked inside is a soft rattle — just enough sound to catch a baby's attention as they start learning to reach, hold, and explore. His ruffled collar and knotted corners are sized perfectly for tiny hands to grip, while the light, breathable knit means he travels easily from cot to pram to changing bag.\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\u003cdiv\u003eCotton-filled throughout, Lumi is built for years of cuddling, not just the newborn stage — the kind of gift a child grows up with and holds onto.\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\u003cdiv\u003eDetails:\u003c\/div\u003e\u003cul\u003e\n\u003cli\u003eColour: Snow White\u003c\/li\u003e\n\u003cli\u003eMaterial: 100% GOTS-certified, Oeko-Tex Standard 100 cotton yarn; cotton filling\u003c\/li\u003e\n\u003cli\u003eHandmade: Hand-crocheted by our artisan team in Bulgaria\u003c\/li\u003e\n\u003cli\u003eFeatures: Built-in rattle\u003c\/li\u003e\n\u003cli\u003eCare: Machine wash 30°C gentle cycle, reshape and dry flat\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Shooshon","offers":[{"title":"Default Title","offer_id":57468326183285,"sku":null,"price":45.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/9402\/6735\/files\/Ixcp2OJI1b.jpg?v=1785747330"},{"product_id":"theo-the-bear-comforter-rattle-dove-grey","title":"Theo the Bear — Comforter \u0026 Rattle, Dove Grey","description":"A first friend, made to be kept. Lumi is a little white bear, hand-crocheted from GOTS-certified organic cotton by our team of women artisans in Bulgaria. Oeko-Tex Standard 100 certified, he's gentle enough for the most delicate newborn skin from day one.\u003cbr\u003e\u003cbr\u003e\u003cdiv\u003eTucked inside is a soft rattle — just enough sound to catch a baby's attention as they start learning to reach, hold, and explore. His ruffled collar and knotted corners are sized perfectly for tiny hands to grip, while the light, breathable knit means he travels easily from cot to pram to changing bag.\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\u003cdiv\u003eCotton-filled throughout, Lumi is built for years of cuddling, not just the newborn stage — the kind of gift a child grows up with and holds onto.\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\u003cdiv\u003eDetails:\u003c\/div\u003e\u003cul\u003e\n\u003cli\u003eColour: Snow White\u003c\/li\u003e\n\u003cli\u003eMaterial: 100% GOTS-certified, Oeko-Tex Standard 100 cotton yarn; cotton filling\u003c\/li\u003e\n\u003cli\u003eHandmade: Hand-crocheted by our artisan team in Bulgaria\u003c\/li\u003e\n\u003cli\u003eFeatures: Built-in rattle\u003c\/li\u003e\n\u003cli\u003eCare: Machine wash 30°C gentle cycle, reshape and dry flat\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Shooshon","offers":[{"title":"Default Title","offer_id":57468326248821,"sku":null,"price":45.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/9402\/6735\/files\/Vq5EwtpX4H.jpg?v=1785747339"},{"product_id":"little-tides-organic-cotton-shorts-dove-blue","title":"Little Tides Organic Cotton Shorts — Dove Blue","description":"Soft, breathable, and made to last through more than one season — Little Tides are hand-knitted shorts from our Black Sea Summers collection, named for the coastal calm where Shooshon began. Each pair is worked slowly by women artisans in Bulgaria using GOTS-certified organic cotton.\u003cbr\u003e\u003cbr\u003e\u003cdiv\u003eThe Evergrow System is built into the design: a drawstring and the natural give of a ribbed, hand-knitted waistband let the fit ease as your child grows, so these shorts stay in rotation for longer than a typical seasonal piece. There's no elastic and nothing synthetic — just the gentle stretch of the knit itself against delicate skin.\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\u003cdiv\u003eMade in small batches, each pair carries small natural variations that come from being genuinely handmade — no two are quite identical.\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\u003cdiv\u003eDetails:\u003c\/div\u003e\u003cul\u003e\n\u003cli\u003eColour: Dove Blue\u003c\/li\u003e\n\u003cli\u003eSizes: 0–12 months, 1–2 years, 2–3 years\u003c\/li\u003e\n\u003cli\u003eMaterial: 100% organic cotton, GOTS and Oeko-Tex Standard 100 certified yarn\u003c\/li\u003e\n\u003cli\u003eHandmade: Hand-knitted by artisans in Bulgaria\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Shooshon","offers":[{"title":"0-12 months","offer_id":57468326314357,"sku":null,"price":72.0,"currency_code":"GBP","in_stock":true},{"title":"1-2 years","offer_id":57468326347125,"sku":null,"price":72.0,"currency_code":"GBP","in_stock":true},{"title":"2-3 years","offer_id":57468326379893,"sku":null,"price":72.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/9402\/6735\/files\/Br5qjK4aJS.jpg?v=1785747353"},{"product_id":"little-waves-organic-cotton-t-shirt","title":"Little Waves Organic Cotton T-Shirt","description":"A raglan-cut T-shirt with a wave texture knitted row by row, hand-made by women artisans in Bulgaria from GOTS-certified organic cotton. Soft, breathable, and built to hold up wear after wear.\u003cbr\u003e\u003cbr\u003e\u003cdiv\u003eIt's part of our Black Sea Summers collection, inspired by the coastline our founder grew up near — the wave pattern a small, wearable echo of that landscape.\u003cbr\u003e\u003cbr\u003e Light enough for warm days on its own, and easy to layer under a knit when the weather cools. Pairs naturally with our Dove Blue shorts.\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\u003cdiv\u003eMade in small batches by our artisan team in Bulgaria — natural variation is part of the charm of a genuinely handmade piece.\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\u003cdiv\u003eDetails:\u003c\/div\u003e\u003cul\u003e\n\u003cli\u003eColour: Snow White or Dove Blue\u003c\/li\u003e\n\u003cli\u003eSizes: 0–12 months, 1–2 years, 2–3 years\u003c\/li\u003e\n\u003cli\u003eMaterial: 100% organic cotton, GOTS and Oeko-Tex Standard 100 certified yarn\u003c\/li\u003e\n\u003cli\u003eHandmade: Hand-knitted by artisans in Bulgaria\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Shooshon","offers":[{"title":"0-12 months \/ Dove Blue","offer_id":57468326510965,"sku":null,"price":70.0,"currency_code":"GBP","in_stock":false},{"title":"0-12 months \/ Snow White","offer_id":57468326543733,"sku":null,"price":70.0,"currency_code":"GBP","in_stock":false},{"title":"1-2 years \/ Dove Blue","offer_id":57468326576501,"sku":null,"price":70.0,"currency_code":"GBP","in_stock":true},{"title":"1-2 years \/ Snow White","offer_id":57468326609269,"sku":null,"price":70.0,"currency_code":"GBP","in_stock":true},{"title":"2-3 years \/ Dove Blue","offer_id":57468326642037,"sku":null,"price":70.0,"currency_code":"GBP","in_stock":true},{"title":"2-3 years \/ Snow White","offer_id":57468326674805,"sku":null,"price":70.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/9402\/6735\/files\/J7OnAdnzRd.jpg?v=1785747364"},{"product_id":"rhodope-winters-merino-vest","title":"Rhodope Winters Merino Vest","description":"\u003cp dir=\"ltr\"\u003eHigh up in Bulgaria's Rhodope Mountains, geometric knitting patterns have been passed from grandmother to mother to daughter for generations — each motif a small piece of inherited memory. This vest brings that heritage into a modern nursery, hand-knitted stitch by stitch by a small team of women artisans rather than machine-made in bulk.\u003c\/p\u003e\u003cp dir=\"ltr\"\u003eThe yarn is 100% merino wool, certified to Oeko-Tex Standard 100, chosen specifically for babies' sensitive skin. Merino has a natural advantage over synthetic alternatives: it regulates temperature on its own, so your little one stays comfortably warm without overheating — no need to fuss over layers. Slip it over a bodysuit for cool spring mornings, a shirt for a christening or family lunch, or a jumper once the frost sets in.\u003c\/p\u003e\u003cp dir=\"ltr\"\u003eBecause the knit has natural stretch, sizing isn't as rigid as it looks — most babies comfortably wear each size across several months of growth, so you're not replacing it every time they shoot up. The newborn size (0–12 months) has two extra neckline buttons, a small detail that makes a big difference during those early nappy-change-every-hour weeks.\u003c\/p\u003e\u003cp dir=\"ltr\"\u003eNo two vests are identical: hand-knitting means subtle variation from piece to piece, which is exactly the point — this isn't fast fashion, it's a garment with a story, built to be handed down rather than outgrown and binned.\u003c\/p\u003e\u003cp dir=\"ltr\"\u003e\u003cem\u003eCare instructions: hand wash or delicate wool cycle, max 30°C. Dry flat.\u003c\/em\u003e\u003c\/p\u003e","brand":"Shooshon","offers":[{"title":"Off-White \/ 0-12 months","offer_id":57530282475893,"sku":null,"price":94.0,"currency_code":"GBP","in_stock":false},{"title":"Off-White \/ 1-2 years","offer_id":57530282508661,"sku":null,"price":94.0,"currency_code":"GBP","in_stock":true},{"title":"Off-White \/ 2-3 years","offer_id":57530282541429,"sku":null,"price":94.0,"currency_code":"GBP","in_stock":true},{"title":"Dove Grey \/ 0-12 months","offer_id":57530282574197,"sku":null,"price":94.0,"currency_code":"GBP","in_stock":false},{"title":"Dove Grey \/ 1-2 years","offer_id":57530282606965,"sku":null,"price":94.0,"currency_code":"GBP","in_stock":true},{"title":"Dove Grey \/ 2-3 years","offer_id":57530282639733,"sku":null,"price":94.0,"currency_code":"GBP","in_stock":true},{"title":"Cranberry Red \/ 0-12 months","offer_id":57530282672501,"sku":null,"price":94.0,"currency_code":"GBP","in_stock":true},{"title":"Cranberry Red \/ 1-2 years","offer_id":57530282705269,"sku":null,"price":94.0,"currency_code":"GBP","in_stock":true},{"title":"Cranberry Red \/ 2-3 years","offer_id":57530282738037,"sku":null,"price":94.0,"currency_code":"GBP","in_stock":true},{"title":"Forest Green \/ 0-12 months","offer_id":57530282770805,"sku":null,"price":94.0,"currency_code":"GBP","in_stock":true},{"title":"Forest Green \/ 1-2 years","offer_id":57530282803573,"sku":null,"price":94.0,"currency_code":"GBP","in_stock":true},{"title":"Forest Green \/ 2-3 years","offer_id":57530282836341,"sku":null,"price":94.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/9402\/6735\/files\/xK9ysT7Q2T.jpg?v=1787910703"},{"product_id":"rhodope-winters-merino-jumper","title":"Rhodope Winters Merino Jumper","description":"\u003cp dir=\"ltr\"\u003eThere's a difference between a jumper knitted by machine in minutes and one built stitch by stitch, by hand, over days — and it shows. This piece belongs to Shooshon's Rhodope Winters collection, its yoke worked in a geometric pattern drawn from the folk knitting of Bulgaria's mountain villages, where such motifs were once a mother's or grandmother's signature stitched into a child's clothes.\u003c\/p\u003e\u003cp dir=\"ltr\"\u003eThe wool itself is 100% merino, certified to Oeko-Tex Standard 100 for babies' sensitive skin, and prized for a property synthetic fibres simply can't replicate: it self-regulates temperature, keeping a little one snug in the cold without trapping heat. Wear it as the outer layer over a shirt for daytime warmth, or on its own indoors.\u003c\/p\u003e\u003cp dir=\"ltr\"\u003eBecause the knit has give built in, the same jumper tends to fit comfortably across a wider stretch of growth than a woven garment would — practical reassurance for parents who don't want to be back at the shops every few months. It also pairs naturally with the rest of the Rhodope Winters range for a coordinated cold-weather look.\u003c\/p\u003e\u003cp dir=\"ltr\"\u003eEvery piece comes from a small production run, hand-finished by women artisans in Bulgaria, so no two jumpers are exactly alike — a quiet mark of authenticity that mass production can't fake.\u003c\/p\u003e\u003cp dir=\"ltr\"\u003e\u003cem\u003eCare: cold hand or delicate wool-cycle wash (max 30°C). Dry flat.\u003c\/em\u003e\u003c\/p\u003e","brand":"Shooshon","offers":[{"title":"Forest Green \/ 0-12 months","offer_id":57530283000181,"sku":null,"price":113.0,"currency_code":"GBP","in_stock":true},{"title":"Forest Green \/ 1-2 years","offer_id":57530283032949,"sku":null,"price":113.0,"currency_code":"GBP","in_stock":true},{"title":"Forest Green \/ 2-3 years","offer_id":57530283065717,"sku":null,"price":113.0,"currency_code":"GBP","in_stock":true},{"title":"Off-White \/ 0-12 months","offer_id":57530283098485,"sku":null,"price":113.0,"currency_code":"GBP","in_stock":true},{"title":"Off-White \/ 1-2 years","offer_id":57530283131253,"sku":null,"price":113.0,"currency_code":"GBP","in_stock":true},{"title":"Off-White \/ 2-3 years","offer_id":57530283164021,"sku":null,"price":113.0,"currency_code":"GBP","in_stock":true},{"title":"Dove Grey \/ 0-12 months","offer_id":57530283196789,"sku":null,"price":113.0,"currency_code":"GBP","in_stock":true},{"title":"Dove Grey \/ 1-2 years","offer_id":57530283229557,"sku":null,"price":113.0,"currency_code":"GBP","in_stock":true},{"title":"Dove Grey \/ 2-3 years","offer_id":57530283262325,"sku":null,"price":113.0,"currency_code":"GBP","in_stock":true},{"title":"Cranberry Red \/ 0-12 months","offer_id":57530283295093,"sku":null,"price":113.0,"currency_code":"GBP","in_stock":true},{"title":"Cranberry Red \/ 1-2 years","offer_id":57530283327861,"sku":null,"price":113.0,"currency_code":"GBP","in_stock":true},{"title":"Cranberry Red \/ 2-3 years","offer_id":57530283360629,"sku":null,"price":113.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/9402\/6735\/files\/1lgzahHRKH.jpg?v=1787910712"},{"product_id":"sharo-the-heirloom-pup","title":"Sharo the Heirloom Pup","description":"\u003cp dir=\"ltr\"\u003eEvery village in Bulgaria seems to have one — the loyal, unbothered dog who shows up in every family photo without ever quite being anyone's in particular. Sharo takes his name and character from that dog: hand-crocheted, sturdy, and built to be a genuine companion rather than a shelf decoration.\u003c\/p\u003e\u003cp dir=\"ltr\"\u003eAt around 30cm, he's substantial enough to hold real presence in a nursery or a cot, made from Oeko-Tex Standard 100 certified merino wool and filled with hypoallergenic silicone fibre rather than anything that might irritate sensitive skin. In early infancy, his textured knit gives little hands something interesting to explore during tummy time and cuddles; as a child grows older, he tends to become something else entirely — a bedtime fixture, a confidant for made-up stories, the one toy that makes every house move.\u003c\/p\u003e\u003cp dir=\"ltr\"\u003eHe's crafted by hand by women artisans in Bulgaria using techniques passed down through generations, in small batches rather than a factory line, with the specific intention that he's never outgrown — only grown into, and eventually handed down.\u003c\/p\u003e","brand":"Shooshon","offers":[{"title":"Default Title","offer_id":57556988854645,"sku":null,"price":85.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/9402\/6735\/files\/ZQ2KivkYUy.jpg?v=1788860829"},{"product_id":"organic-cotton-blanket","title":"Organic Cotton Blanket","description":"\u003cp dir=\"ltr\"\u003eA blanket is one of those things every baby ends up with a dozen of — this one is designed to be the one that actually gets kept. Hand-knitted in a breathable honeycomb stitch, it's soft enough for skin-to-skin naps and open enough in structure to let air circulate, so it doesn't trap heat the way a denser weave might.\u003c\/p\u003e\u003cp dir=\"ltr\"\u003eThe yarn is GOTS and Oeko-Tex Standard 100 certified organic cotton, chosen specifically for how gently it sits against newborn skin, with a clean trim finishing the edge for a look that suits any nursery rather than one particular colour scheme. At 80cm × 80cm, it's sized for pram outings, crib layering, and those early weeks of naps that happen wherever the baby happens to fall asleep.\u003c\/p\u003e\u003cp dir=\"ltr\"\u003eMade slowly by skilled artisans rather than on a production line, it's built to be washed and used often — not treated as too precious to actually use — and to still be worth keeping once the baby stage has passed.\u003c\/p\u003e\u003cp dir=\"ltr\"\u003e\u003cem\u003eCare: machine wash at 30°C on a gentle cycle. Avoid soaking. Reshape and dry flat.\u003c\/em\u003e\u003c\/p\u003e","brand":"Shooshon","offers":[{"title":"Snow White","offer_id":57556989968757,"sku":null,"price":95.0,"currency_code":"GBP","in_stock":true},{"title":"Silver Cloud","offer_id":57556990001525,"sku":null,"price":95.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/9402\/6735\/files\/KwICk7o9tT.jpg?v=1788860863"},{"product_id":"evergrow-striped-merino-cardigan","title":"Evergrow Striped Merino Cardigan","description":"\u003cp dir=\"ltr\"\u003eSome cardigans fade into the background — this one doesn't try to. Bold stripes run across the body, finished with natural wooden buttons for a look that reads more grown-up than most babywear. It's hand-knitted, stitch by stitch, by women artisans in Bulgaria, in small runs rather than mass batches.\u003c\/p\u003e\u003cp dir=\"ltr\"\u003eThe yarn is 100% merino, certified to Oeko-Tex Standard 100, chosen for how gently it sits against a baby's skin. Worked in a thick knit, it's genuinely warm — a proper cold-weather layer rather than a light cardigan for indoors, and ideal over a bodysuit or long-sleeve top for outdoor play through autumn and into winter.\u003c\/p\u003e\u003cp dir=\"ltr\"\u003eWhere this piece really earns its keep is in the ribbed knit structure — part of Shooshon's Evergrow System, engineered specifically to flex and expand as a child grows. Rather than fitting one narrow window of months, it's built to stretch across sizes, so a single cardigan can realistically see a child through more than one season.\u003c\/p\u003e\u003cp dir=\"ltr\"\u003eAs with all hand-knitted Shooshon pieces, small variations in the yarn mean each cardigan is subtly unique — evidence of a human hand at work rather than a factory line, and the kind of detail that makes a piece worth handing down.\u003c\/p\u003e\u003cp dir=\"ltr\"\u003e\u003cem\u003eCare: cold hand or delicate wool-cycle wash (max 30°C). Dry flat.\u003c\/em\u003e\u003c\/p\u003e","brand":"Shooshon","offers":[{"title":"Golden Meadow \/ 0-12 months","offer_id":57562699137397,"sku":null,"price":111.0,"currency_code":"GBP","in_stock":true},{"title":"Golden Meadow \/ 1-2 years","offer_id":57562699170165,"sku":null,"price":111.0,"currency_code":"GBP","in_stock":true},{"title":"Golden Meadow \/ 2-3 years","offer_id":57562699202933,"sku":null,"price":111.0,"currency_code":"GBP","in_stock":true},{"title":"Sunset Stripes \/ 0-12 months","offer_id":57562699235701,"sku":null,"price":111.0,"currency_code":"GBP","in_stock":true},{"title":"Sunset Stripes \/ 1-2 years","offer_id":57562699268469,"sku":null,"price":111.0,"currency_code":"GBP","in_stock":true},{"title":"Sunset Stripes \/ 2-3 years","offer_id":57562699301237,"sku":null,"price":111.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/9402\/6735\/files\/jdApNfMNck.jpg?v=1789032113"},{"product_id":"woodland-wanderer-pure-wool-cardigan-jacket","title":"Woodland Wanderer Pure Wool Cardigan \/ Jacket","description":"\u003cp dir=\"ltr\"\u003eHedgehogs peek out from the hand-crocheted detailing on this piece — the kind of characterful touch that makes a child want to show it off rather than just wear it. Finished with a snug hood and wooden buttons, and crocheted in a really thick, substantial stitch, it works as genuine outerwear rather than a light layer to tuck under a coat.\u003c\/p\u003e\u003cp dir=\"ltr\"\u003eThe wool comes from a collaboration with local Bulgarian farmers and is left almost entirely as nature made it — no harsh chemical processing, just the essential mechanical steps needed to bring out its natural loft and durability.\u003c\/p\u003e\u003cp dir=\"ltr\"\u003eWarm enough to wear as a standalone jacket through early spring and late autumn, and suited to milder winter days too. When it's properly cold, it layers easily as a cardigan underneath something heavier — but on its own, it does the job of a proper coat, so use your judgement on the day.\u003c\/p\u003e\u003cp dir=\"ltr\"\u003eEvery piece is hand-crocheted in small batches by women artisans in Bulgaria, so slight variations from one to the next are part of the charm rather than a flaw — proof of a garment made by hand, not machine.\u003c\/p\u003e\u003cp dir=\"ltr\"\u003e\u003c\/p\u003e\u003cp dir=\"ltr\"\u003e\u003cem\u003eCare: hand wash only, cold or lukewarm water (max 30°C), mild wool detergent. Do not tumble dry. Specialist dry cleaning recommended for long-term care.\u003c\/em\u003e\u003c\/p\u003e","brand":"Shooshon","offers":[{"title":"0-12 months","offer_id":57562699399541,"sku":null,"price":125.0,"currency_code":"GBP","in_stock":true},{"title":"1-2 years","offer_id":57562699432309,"sku":null,"price":125.0,"currency_code":"GBP","in_stock":true},{"title":"2-3 years","offer_id":57562699465077,"sku":null,"price":125.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/9402\/6735\/files\/ByO01XMJWX.jpg?v=1789032126"},{"product_id":"baby-merino-evergrow-booties","title":"Baby Merino Evergrow Booties","description":"\u003cp dir=\"ltr\"\u003eNewborn feet grow fast, and most booties are outgrown within weeks — this pair is built around that problem. An adjustable drawstring, part of Shooshon's Evergrow System, lets the fit expand as your baby grows, so one pair genuinely sees you through the entire first year rather than three.\u003c\/p\u003e\u003cp dir=\"ltr\"\u003eThey're hand-knitted from 100% merino wool, certified to Oeko-Tex Standard 100, which does double duty for tiny feet: warm enough for cold floors and prams, but breathable enough that overheating isn't a worry — useful when your baby can't yet tell you which one is happening. Small wooden buttons finish the look.\u003c\/p\u003e\u003cp dir=\"ltr\"\u003eMade in small batches by women artisans in Bulgaria, each pair carries the same handcrafted character as the rest of the Rhodope Winters and Evergrow ranges, so they pair naturally with the matching hat, gloves, jumper, or striped cardigan for a complete set.\u003c\/p\u003e\u003cp dir=\"ltr\"\u003e\u003cem\u003eCare: delicate or wool-cycle machine wash, cold water (max 30°C). Use a mesh laundry bag. Reshape and dry flat.\u003c\/em\u003e\u003c\/p\u003e","brand":"Shooshon","offers":[{"title":"Cranberry Red","offer_id":57562699825525,"sku":null,"price":32.0,"currency_code":"GBP","in_stock":true},{"title":"Off-White","offer_id":57562699858293,"sku":null,"price":32.0,"currency_code":"GBP","in_stock":true},{"title":"Forest Green","offer_id":57562699891061,"sku":null,"price":32.0,"currency_code":"GBP","in_stock":true},{"title":"Dove Grey","offer_id":57562699923829,"sku":null,"price":32.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/9402\/6735\/files\/tl3DbP87PN.jpg?v=1789032140"},{"product_id":"rhodope-winters-merino-gloves","title":"Rhodope Winters Merino Gloves","description":"\u003cp dir=\"ltr\"\u003eEvery parent knows the ritual: one mitten on, the other lost somewhere between the pram and the front door. This pair comes with a connecting string threading them together, so that particular battle is already won before you've left the house.\u003c\/p\u003e\u003cp dir=\"ltr\"\u003eHand-knitted from 100% merino wool, certified to Oeko-Tex Standard 100, they're soft enough for the most sensitive hands and warm without being bulky — proper protection against the cold on winter walks. The geometric border draws on Bulgaria's folk knitting tradition, a pattern once stitched by mothers and grandmothers into clothes made with love for their own children.\u003c\/p\u003e\u003cp dir=\"ltr\"\u003eThe stretchy knit gives the fit some flexibility as little hands grow, and the smallest size (0–12 months) comes as simple mittens, while the 1–2 and 2–3 year sizes include a separate thumb for easier grip.\u003c\/p\u003e\u003cp dir=\"ltr\"\u003eMade in small batches by women artisans in Bulgaria, they complete the set alongside the matching Rhodope Winters hat, jumper, and booties.\u003c\/p\u003e\u003cp dir=\"ltr\"\u003e\u003cem\u003eCare: delicate or wool-cycle machine wash, cold water (max 30°C). Use a mesh laundry bag. Reshape and dry flat.\u003c\/em\u003e\u003c\/p\u003e","brand":"Shooshon","offers":[{"title":"Off-white \/ 0-12 months","offer_id":57562700022133,"sku":null,"price":32.0,"currency_code":"GBP","in_stock":true},{"title":"Off-white \/ 1-2 years","offer_id":57562700054901,"sku":null,"price":32.0,"currency_code":"GBP","in_stock":true},{"title":"Off-white \/ 2-3 years","offer_id":57562700087669,"sku":null,"price":32.0,"currency_code":"GBP","in_stock":true},{"title":"Forest Green \/ 0-12 months","offer_id":57562700120437,"sku":null,"price":32.0,"currency_code":"GBP","in_stock":true},{"title":"Forest Green \/ 1-2 years","offer_id":57562700153205,"sku":null,"price":32.0,"currency_code":"GBP","in_stock":true},{"title":"Forest Green \/ 2-3 years","offer_id":57562700185973,"sku":null,"price":32.0,"currency_code":"GBP","in_stock":true},{"title":"Dove Grey \/ 0-12 months","offer_id":57562700218741,"sku":null,"price":32.0,"currency_code":"GBP","in_stock":true},{"title":"Dove Grey \/ 1-2 years","offer_id":57562700251509,"sku":null,"price":32.0,"currency_code":"GBP","in_stock":true},{"title":"Dove Grey \/ 2-3 years","offer_id":57562700284277,"sku":null,"price":32.0,"currency_code":"GBP","in_stock":true},{"title":"Cranberry Red \/ 0-12 months","offer_id":57562700317045,"sku":null,"price":32.0,"currency_code":"GBP","in_stock":true},{"title":"Cranberry Red \/ 1-2 years","offer_id":57562700349813,"sku":null,"price":32.0,"currency_code":"GBP","in_stock":true},{"title":"Cranberry Red \/ 2-3 years","offer_id":57562700382581,"sku":null,"price":32.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/9402\/6735\/files\/v50gPRncaV.jpg?v=1789032172"},{"product_id":"rhodope-winters-merino-hat-with-pom-pom","title":"Rhodope Winters Merino Hat with Pom-Pom","description":"\u003cp dir=\"ltr\"\u003eA pom-pom does something almost magnetic to a small child — it's the detail they'll reach for first, and the one that makes this hat feel like more than just a practical layer. It sits on top of a hand-knitted merino hat, certified to Oeko-Tex Standard 100, banded in a geometric border drawn from the folk knitting traditions of Bulgaria and the wider Balkan region.\u003c\/p\u003e\u003cp dir=\"ltr\"\u003eThat border isn't decorative filler — it's a pattern with history, the kind once knitted by mothers and grandmothers into clothes made for their own children. Here it's reimagined at a scale that fits a small head, on wool chosen specifically for how gently it treats young skin: warm without irritation, breathable enough not to overheat.\u003c\/p\u003e\u003cp dir=\"ltr\"\u003eThe stretchy knit gives a forgiving fit as your child grows, and the pom-pom itself is hand-made, not machine-attached — a small, tactile finishing touch typical of everything in this range.\u003c\/p\u003e\u003cp dir=\"ltr\"\u003eMade in small batches by women artisans in Bulgaria, it completes the set alongside the matching Rhodope Winters gloves, jumper, and booties — ideal as a single gift or as part of a coordinated bundle.\u003c\/p\u003e\u003cp dir=\"ltr\"\u003e\u003cem\u003eCare: delicate or wool-cycle machine wash, cold water (max 30°C). Use a mesh laundry bag. Reshape and dry flat.\u003c\/em\u003e\u003c\/p\u003e","brand":"Shooshon","offers":[{"title":"Cranberry Red \/ 0-12 months","offer_id":57562700743029,"sku":null,"price":42.0,"currency_code":"GBP","in_stock":true},{"title":"Cranberry Red \/ 1-3 years","offer_id":57562700775797,"sku":null,"price":42.0,"currency_code":"GBP","in_stock":true},{"title":"Off-White \/ 0-12 months","offer_id":57562700808565,"sku":null,"price":42.0,"currency_code":"GBP","in_stock":true},{"title":"Off-White \/ 1-3 years","offer_id":57562700841333,"sku":null,"price":42.0,"currency_code":"GBP","in_stock":true},{"title":"Forest Green \/ 0-12 months","offer_id":57562700874101,"sku":null,"price":42.0,"currency_code":"GBP","in_stock":true},{"title":"Forest Green \/ 1-3 years","offer_id":57562700906869,"sku":null,"price":42.0,"currency_code":"GBP","in_stock":true},{"title":"Dove Grey \/ 0-12 months","offer_id":57562700939637,"sku":null,"price":42.0,"currency_code":"GBP","in_stock":true},{"title":"Dove Grey \/ 1-3 years","offer_id":57562700972405,"sku":null,"price":42.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/9402\/6735\/files\/8x5se6iaEn.jpg?v=1789032202"},{"product_id":"rhodope-winters-heritage-gift-set","title":"Rhodope Winters Heritage Gift Set","description":"\u003cp dir=\"ltr\"\u003eChoosing a gift for a new baby can feel like a guessing game — this set removes the guesswork. Three pieces come together in one box: a pom-pom hat, mittens, and booties, all keeping a newborn's most exposed spots (head, hands, feet) properly warm through their first winter.\u003c\/p\u003e\u003cp dir=\"ltr\"\u003eEvery piece is hand-knitted by women artisans in Bulgaria from merino wool certified to Oeko-Tex Standard 100, banded in a geometric border rooted in Balkan folk knitting — a pattern once stitched by mothers and grandmothers into clothes made with care for their own children, now reimagined for the smallest members of the family. The mittens are simple, thumbless mitts (no separate thumb, as suits a newborn's tiny hands), joined by a connecting string so they're never left behind one at a time. The hat's built-in stretch means it isn't outgrown within weeks, holding its fit comfortably across a baby's whole first year, and the booties use Shooshon's Evergrow System with an adjustable drawstring that expands as tiny feet grow.\u003c\/p\u003e\u003cp dir=\"ltr\"\u003eIt's suited to the moments that call for something with more weight behind it than a standard baby gift: a birth, a christening, a first Christmas — occasions people want photographed, kept, and eventually handed down rather than outgrown and forgotten.\u003c\/p\u003e\u003cp dir=\"ltr\"\u003eArrives presented in a keepsake box, ready to give without any extra wrapping needed.\u003c\/p\u003e\u003cp dir=\"ltr\"\u003e\u003c\/p\u003e\u003cp dir=\"ltr\"\u003e\u003cem\u003eCare: delicate or wool-cycle machine wash, cold water (max 30°C). Use a mesh laundry bag. Reshape and dry flat.\u003c\/em\u003e\u003c\/p\u003e","brand":"Shooshon","offers":[{"title":"Cranberry Red \/ 0-12 months","offer_id":57562701103477,"sku":null,"price":99.0,"currency_code":"GBP","in_stock":true},{"title":"Dove Grey \/ 0-12 months","offer_id":57562701136245,"sku":null,"price":99.0,"currency_code":"GBP","in_stock":true},{"title":"Forest Green \/ 0-12 months","offer_id":57562701169013,"sku":null,"price":99.0,"currency_code":"GBP","in_stock":true},{"title":"Off-White \/ 0-12 months","offer_id":57562701201781,"sku":null,"price":99.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/9402\/6735\/files\/E188InA0Cq.jpg?v=1789032222"},{"product_id":"rhodope-winters-heritage-grand-gift-set","title":"Rhodope Winters Heritage Grand Gift Set","description":"\u003cp dir=\"ltr\"\u003eFour pieces, one box, one very well-dressed baby: this set pairs the Rhodope Winters jumper with its matching hat, mittens, and booties, so a newborn's first winter wardrobe arrives already coordinated, right down to the last detail.\u003c\/p\u003e\u003cp dir=\"ltr\"\u003eEach piece is hand-knitted by women artisans in Bulgaria from merino wool certified to Oeko-Tex Standard 100, carrying the same geometric border throughout — a design rooted in Balkan folk knitting, once stitched by mothers and grandmothers into clothing made for their own children. The hat's stretch is built to fit comfortably across the whole first year rather than just a few weeks, the booties use Shooshon's Evergrow System with an adjustable drawstring for growing feet, and the mittens are simple thumbless mitts joined by a connecting string, so there's no losing one on a winter walk.\u003c\/p\u003e\u003cp dir=\"ltr\"\u003eIt's the kind of gift suited to occasions that ask for more than a card — a new arrival, a christening, a first birthday — something meant to be photographed at the time and quietly kept long after.\u003c\/p\u003e\u003cp dir=\"ltr\"\u003eArrives wrapped in a keepsake box, ready to hand over without extra wrapping needed.\u003c\/p\u003e\u003cp dir=\"ltr\"\u003e\u003cem\u003eCare: delicate or wool-cycle machine wash, cold water (max 30°C). Use a mesh laundry bag. Reshape and dry flat.\u003c\/em\u003e\u003c\/p\u003e","brand":"Shooshon","offers":[{"title":"0-12 months \/ Cranberry Red","offer_id":57562701529461,"sku":null,"price":210.0,"currency_code":"GBP","in_stock":true},{"title":"0-12 months \/ Forest Green","offer_id":57562701562229,"sku":null,"price":210.0,"currency_code":"GBP","in_stock":true},{"title":"0-12 months \/ Dove Grey","offer_id":57562701594997,"sku":null,"price":210.0,"currency_code":"GBP","in_stock":true},{"title":"0-12 months \/ Off-White","offer_id":57562701627765,"sku":null,"price":210.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/9402\/6735\/files\/FBMfOB9sji.jpg?v=1789032239"},{"product_id":"lumi-the-bear","title":"Lumi the Bear","description":"\u003cp dir=\"ltr\"\u003eNot every first toy needs to do much — sometimes the quietest ones do the most good. Lumi is exactly that: a hand-crocheted bear rattle with a soft sage green ruffle around the neck and a smooth wooden ring, sized so tiny hands can actually grip it.\u003c\/p\u003e\u003cp dir=\"ltr\"\u003eMade from GOTS and Oeko-Tex Standard 100 certified organic cotton, both outside and in (the stuffing is cotton too), Lumi is built with the same care as the rest of the range — nothing synthetic, nothing rough against delicate skin. Give it a shake and the rattle inside makes a gentle, understated sound, more soothing than stimulating, which suits very young babies who don't need much to hold their attention.\u003c\/p\u003e\u003cp dir=\"ltr\"\u003eEach bear is crafted by hand by women artisans in Bulgaria, in small batches rather than on a production line — the kind of detail that turns a simple rattle into something worth keeping well past the newborn stage, tucked away as a keepsake rather than thrown out with the rest of the baby toys.\u003c\/p\u003e\u003cp dir=\"ltr\"\u003eA lovely first gift for a new arrival, on its own or alongside one of the knitwear sets.\u003c\/p\u003e","brand":"Shooshon","offers":[{"title":"Default Title","offer_id":57562713555317,"sku":null,"price":32.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/9402\/6735\/files\/D7NjaCR2IA.jpg?v=1789032259"},{"product_id":"theo-the-bear","title":"Theo the Bear","description":"\u003cp dir=\"ltr\"\u003eNot every first toy needs to do much — sometimes the quietest ones do the most good. Lumi is exactly that: a hand-crocheted bear rattle with a soft sage green ruffle around the neck and a smooth wooden ring, sized so tiny hands can actually grip it.\u003c\/p\u003e\u003cp dir=\"ltr\"\u003eMade from GOTS and Oeko-Tex Standard 100 certified organic cotton, both outside and in (the stuffing is cotton too), Lumi is built with the same care as the rest of the range — nothing synthetic, nothing rough against delicate skin. Give it a shake and the rattle inside makes a gentle, understated sound, more soothing than stimulating, which suits very young babies who don't need much to hold their attention.\u003c\/p\u003e\u003cp dir=\"ltr\"\u003eEach bear is crafted by hand by women artisans in Bulgaria, in small batches rather than on a production line — the kind of detail that turns a simple rattle into something worth keeping well past the newborn stage, tucked away as a keepsake rather than thrown out with the rest of the baby toys.\u003c\/p\u003e\u003cp dir=\"ltr\"\u003eA lovely first gift for a new arrival, on its own or alongside one of the knitwear sets.\u003c\/p\u003e","brand":"Shooshon","offers":[{"title":"Default Title","offer_id":57562726859125,"sku":null,"price":32.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/9402\/6735\/files\/t3OsfLoqUC.jpg?v=1789032273"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/9402\/6735\/collections\/shooshon-collection-image-1rha64n.png?v=1791979693","url":"https:\/\/countrylivingshop.co.uk\/collections\/shooshon.oembed","provider":"Country Living Marketplace","version":"1.0","type":"link"}