Take Your Business Further: Country Living Summer Shows 2027
There’s nothing quite like putting your products directly into the hands of customers.
For small businesses, live events are about so much more than making sales on the day. They’re an opportunity to meet new customers, tell the story behind your brand, see which products people are drawn to, build your following and introduce your business to thousands of shoppers who actively want to discover something special.
And in 2027, Artisan Collective members can take their businesses on the road with Country Living.
Country Living Summer Shows 2027
For over 20 years, Country Living has been creating premium artisan shopping destinations at some of the UK’s most prestigious events.
Our Country Living Pavilions are always a sought-after shopping destination, bringing together brilliant brands and putting them in front of large numbers of engaged Country Living customers.
We welcome businesses across art, fashion, jewellery, pet accessories, food and drink, homewares, gifts, furniture and more.
2027 Pavilion dates
Badminton Horse Trials
Wednesday 5 – Sunday 9 May 2027
Badminton Estate, Gloucestershire
5 days | Expected footfall: 181,000
RHS Malvern Spring Festival
Thursday 6 – Sunday 9 May 2027
Royal Three Counties Showground, Malvern
4 days | Expected footfall: 100,000
Bramham Horse Trials
Thursday 10 – Sunday 13 June 2027
Bramham Park, West Yorkshire
4 days | Expected footfall: 50,000
Burghley Horse Trials
Thursday 2 – Sunday 5 September 2027
Burghley House, Lincolnshire
4 days | Expected footfall: 191,000
Your Artisan Collective member benefits
As an Artisan Collective member, exhibiting with Country Living comes with some extra advantages.
You’ll receive our Best Price Guarantee on our shows, helping you access the best available Country Living stand price.
You’ll also receive an Artisan Collective Approved stamp for your stand, helping visitors recognise your business as part of our community of carefully selected independent brands.
And there’s another important benefit: priority consideration for editorial coverage on-site. Our editorial team is always looking for wonderful products, interesting founders and brilliant small-business stories to share, and Artisan Collective members will be firmly on our radar.
What does a Country Living stand look like?
Inside the Country Living Pavilion, we use a traditional wooden shell scheme helping to create the warm, premium shopping environment our visitors associate with Country Living.
Think of your stand as your own little shop for the duration of the event.
We’ll provide stand guidelines ahead of the show with inspiration and practical advice for bringing your space to life, so you can make it feel unmistakably yours.
Your stand package includes:
- Traditional wooden shell scheme
- 1 electrical socket
- Free Wi-Fi within the Pavilion
- Overnight security
- Free storage
- Daily cleaning service
- Members of the Country Living team onsite throughout set-up and the show open days, so there is always someone on hand to help
Why getting your products out there matters
We know exhibiting at a show can feel like a big step, particularly if you’re used to selling predominantly online. But meeting customers face-to-face can offer something an Instagram post or product page simply can’t.
People can experience your products properly. They can touch fabrics, smell candles, taste food, try something on and appreciate the craftsmanship and detail that can sometimes be difficult to communicate through a screen.
You can tell your story. Country Living customers love knowing who made something, where it came from and the inspiration behind it. Your story is part of what makes your business different.
You get instant feedback. Watch what customers pick up first. Listen to the questions they ask. Notice which colours, products and price points generate the biggest reaction. That insight can be incredibly useful when planning future collections.
One customer can become a long-term customer. A visitor might buy from you at the show, follow you on Instagram, sign up to your mailing list and then continue shopping with you for years.
You’re building awareness as well as sales. Not everyone who discovers you will purchase immediately. Make it easy for visitors to remember you with visible branding, social handles, QR codes, business cards and simple ways to join your mailing list.
A few tips for making the most of your stand
Make your hero products easy to see rather than trying to display everything you make at once. Use height and different display levels to draw people into the space, and keep your branding clear so customers immediately understand who you are.
Most importantly, talk to people. You are one of your brand’s greatest assets. Say hello, explain what makes your products special and share the story behind the business.
And don't forget to capture the experience. Take photographs and videos of your stand, products and show atmosphere for your own social channels. Tell your existing customers where you’ll be and encourage them to come and see you.
The more you put into your presence at a show, the more opportunities you create beyond those few days.
Could 2027 be your year to exhibit?
Whether you’re an experienced exhibitor or you’ve never taken your business to a live event before, we’d love to hear from you.
The Country Living team will be there throughout set-up and every show day, so you won’t be doing it alone. We’re there to help you get settled, answer questions and make the most of your Country Living experience.
Interested in joining us at one – or more – of our Summer Shows?
Get in touch with the Country Living Shows team at countrylivingshows@hearst.co.uk to find out more about availability and securing your space.
