Baines London

Nature inspired.

Baines London uses real pressed flowers to create our bold pure silk scarf, stationery and homeware designs. Baines London enables you to take nature with you wherever you go and studies show just looking at real flowers reduces stress hormones, which is why we use real flower images in our designs. Created by TV presenter, Author and Actress Samantha Baines in 2025 and first seen at the Country Living Christmas Fair 2025 , Baines London is an independent luxury lifestyle brand based in Kent, UK.

Why we do what we do:

Samantha spent and incredibly challenging three months in hospital after the birth of her daughter. At times, she couldn't hold her baby for days due to surgery and intensive care. Samantha sought solace in nature during those months, she'd sit in a local green spot for respite in difficult moments. It was during this time, that she realised the importance of nature and flowers. However, there are some environments like intensive care where nature isn't allowed and isn't easily accessible. Samantha set herself a challenge to create designs that would help anyone bring nature with them where ever they go. Baines London started as notebooks with real flower designs, that Samantha could write her hospital notes in, and then moved on to silk scarves and homeware. We are working on designs to raise money for charity, to give back and make people feel good and do good when they buy Baines London pieces.

Our Baines London process:

Pressed flowers are digitised, arranged into bold patterns and printed to a high quality in the UK. This combination of using the natural beauty of flowers to support mental health as well as our focus on compelling design, has already gathered a lot of attention and our products have been worn by celebrities and seen at London Fashion Week.