Flora Percival Ltd

Flora Percival is a British knitwear brand inspired by life in the countryside — the kind that is muddy, joyful, imperfect and deeply beautiful.

Designed for men, women and everyday living, our pieces are created to be worn properly: layered up on cold mornings, thrown on for school runs, pulled over dresses or paired with well-worn denim, worn in fields, workshops, at market stalls and kitchen tables, and kept close for the moments in between. This is knitwear for real life — not just for looking at.

Every Flora Percival piece is made in Britain, in small batches, with a focus on quality, longevity and transparency. We are proud to support British manufacturing and traditional skills, working with makers who share our commitment to craftsmanship and care. By keeping production close to home, we are able to create more responsibly — reducing excess, supporting local economies, and ensuring each garment is made to the highest standard.

Our work is deeply connected to the farming landscape that inspires it. We believe in backing British farming and the communities that sustain it — not just in words, but through our choices. From the fibres we favour to the partnerships we build, we are committed to supporting a way of life that values the land, its stewardship, and the people behind it.

Our aesthetic is rooted in the rhythms of rural life: windswept walks, working farms, muddy boots, early starts and long days outdoors. We believe clothing should support that life — not sit apart from it. Durable, beautiful and practical, our knitwear is designed to move with you through the seasons — whether you’re layering up against the elements or dressing simply, but well.

Flora Percival is a values-led brand shaped by a slower approach — one that values craftsmanship over excess, and enduring style over trends. These are garments designed to be worn, loved, repaired and passed on.

This is knitwear made for a slower pace — for layering, living and lasting.